When I think of a true companion, ideal or not, I imagine honey-dipped words. Someone who can share the silence of a sunset, as the scarlet hues take over the sky. Someone who’s like a flaming orange glass bottle of Jack Daniel’s perfectly mixed with Coke and water, a balance of bold and soft, a blend of elements that creates depth and personality.
Jim is that kind of companion. It’s Bollywood nostalgia and 90s rock music rolled into one. Like Jim Sarbh himself. It’s ornaments that have soaked so deeply into the skin they’ve become a part of it, like a bird, a flower, or even the moon. Jim is movement, belonging and a little playful sway. Jim is the burst of pomegranate seeds, their juice spilling out with life and vibrance.
Jim is masculine and feminine, fierce and unapologetic. It doesn’t care about fitting into the world’s expectations, yet it lifts the mood with its presence. It’s notorious, bold, and utterly magnetic.
That’s the energy Jim brings to the saree that bears its name. Wearing the Jim fabric feels like sharing your space with a trusted companion, someone who’s just there with you and for you. In a world that can often be harsh, it’s not too much to ask for a little companionship from your clothes. With the Jim fabric, you get exactly that, a fabric that embodies personality, movement, and a touch of rebellion, while holding space for you to just be.
